Armstrong Tyres is a legendary brand in the tire industry, founded by George F. Armstrong in 1912 in a small loft in New Jersey. The brand has come a long way since its inception and has gained worldwide recognition, establishing itself as the fifth-largest tire brand in the world by the early 1960s. In the late 1980s, Pirelli acquired Armstrong, and by 2012, the brand was acquired by Zafco.

At the heart of our communication strategy lies Armstrong's unparalleled 111-year legacy. We've breathed new life into this storied brand, celebrating its heritage and expertise while reintroducing it to modern audiences.

Our creative approach embraces Armstrong's rich history while catapulting it into the future. Through impactful visuals and compelling narratives, we've rekindled the essence of Armstrong, keeping its timeless spirit alive.